The Sant Cugat Volunteer Office is launching the communication campaign “Whoever wins the most is you” with the collaboration and participation of volunteers, beneficiaries and organizations in the area.
The campaign will display on social media several close and human photographic reports of the activities of the different areas of volunteering in Sant Cugat. Small moments capable of transmitting a story of friendship, love, benevolence and complicity between people who are committed to something more than themselves. A sample of enriching experiences between volunteers, organizations and beneficiaries, which is aimed at encouraging citizen participation in volunteering.
In a social context where popular icons are often not people close to everyday reality, the campaign aims to vindicate volunteers as referents capable of inspiring, not only their immediate environment, but also young people and adults who we feel identified with the values they represent.